LifeStyles, Skyn condoms get millennial-appealing makeover
ISELIN, N.J. - Ansell, makers of LifeStyles and Skyn Condoms, announced Wednesday a major design overhaul, including packaging updates and website redesign for its condom brands.
"LifeStyles is proud to be a long-standing leader in sexual wellness, and a brand that places a major focus on innovation within our category," stated Jeyan Heper, president and general manager, Sexual Wellness Global Business Unit at Ansell. "By updating the design of our packaging and website, we now convey a look reflective of the modern advancements and technologies our products offer."
The iconic LifeStyles brand condoms have been updated with vibrant designs and colors reflective of the product attributes within. Each new box displays unique graphics with product details overlaid to outline the specific benefits of each variety in an easy-to-read format.
This redesign was initiated to build excitement surrounding safe sex, highlight pleasure enhancing product attributes, and appeal to the brand's key millennial demographic with a bold new look.
In addition to the core LifeStyles-brand products, the first-ever polyisoprene, non-latex Skyn brand of condoms by LifeStyles will also debut an updated design for its product range. Skyn packaging has been re-invigorated to further showcase the key attributes and new messaging for Skyn.
The Skyn logo has been updated with a circular design. This design, which is color coded for each Skyn variety, will help facilitate instant identification of the brand, both in communication materials and on store shelves, helping users easily identify varieties in the Skyn range.
In conjunction with the overall rebrand, LifeStyles has also completed an update to their current online presence with a brand new website hosted at www.LifeStyles.com. To complement the new packaging design, the website has been reinvigorated with a strong focus on custom content including infographics, videos and articles.
In addition to a fresh visual appeal, the new website delivers on a core consumer need by providing relevant, useful, down-to-earth content about sex and relationships that they are seeking.
As part of this redesign, LifeStyles is also introducing seven products to the core LifeStyles latex condom collection. These introductions include updated designs and re-brands for Ultra Thyn, Kyng, Everlast Intense and Turbo, with brand new products including BareBack, Ultra Studded, Ultra Ribbed and the Ultra Trial Pack, which comes in three sizes.