Lilly expands multimedia efforts with YouTube channel

INDIANAPOLIS — A few months after launching its multichannel platform to inform and educate patients about healthy eating, physical activity and stress management, drug maker Eli Lilly has debuted a new YouTube channel.

The Lilly Health Channel features videos on health and wellness, employee and community outreach efforts, health innovation, Lilly programs and other nonproduct-branded initiatives. Some of the issues spotlighted in the videos include the growing rate of diabetes in the United States, Lilly's Connecting Hearts Abroad global service program and more.

"Every day, we make an impact on the lives of patients through our medicines, but there are also many other ways we are connecting with patients through programs, education and outreach," said Jack Harris, Lilly's VP U.S. medical division. "The Lilly Health Channel enables us to tell those stories through video in a way that reaches and engages patients like we never have before."

The Lilly Health Channel also will direct visitors to:

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  Lilly for Better Health, a program that educates and inspires individuals, families and communities to live healthier, more active lives;

  
  


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  LillyPad, the drug maker's official blog, which enables a dialogue with the public on matters important to Lilly and those following the biopharmaceutical industry; and

  
  


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  Health Education Answers, an online health education program designed to help improve patient care through education outreach.