Lumo Lift joins Walgreens Balance Rewards for Healthy Choices program

PALO ALTO, Calif. — Lumo Bodytech, the makers of Lumo Lift, a posture coach and activity tracker, announced Wednesday that it has joined the Walgreens Balance Rewards for Healthy Choices program to encourage and reward healthy behavior. As of Feb. 17 Lumo Lift users enrolled in the program can earn Walgreens Balance Rewards points for daily step counts. 

 

"Walgreens is among the most forward-looking companies in the world when it comes to encouraging healthy living," stated Monisha Perkash, CEO Lumo Bodytech. "We share that vision and believe in doing everything we can to promote active lifestyles. We're excited to be able to reward people for positive behavior."

 

Users will be able to connect to the Balance Rewards program through the Lumo Lift iOS and Android mobile applications. They will receive credit for the number of steps they take each day.

 

"Through Lumo's integration into the growing Walgreens Balance Rewards for healthy choices ecosystem, we're thrilled to now provide their customers with the ability to earn points for walking. Lumo's approach illustrates the future of the Internet of Wellness Things combined with rewards to drive behavior change," said Adam Pellegrini, divisional VP digital health, Walgreens.

 

Lumo Bodytech is the maker of the only wearable device that not only measures activity, but provides real-time feedback to correct it. The Lumo Lift clips directly ayour shirt via a secure magnetic clasp, and tracks posture and activity. Using subtle vibrations as feedback, it will gently vibrate to remind a person to straighten up posture every time they begin to slouch.