Maybelline develops new Pumped Up! Colossal by Volum’Express

NEW YORK — Maybelline New York is amping up the volume yet again with the introduction of Pumped Up! Colossal Mascara by Volum’Express.

 

The secret is on the inside — a double-curved stem that pumps a double shot of the plumping formula on the oversized brush for bigger, bolder lashes. Pumped Up! Colossal Mascara contains Maybelline’s biggest brush yet for double the collagen, the company said.



Pumped Up! Colossal by Volum’Express will be available in mass-market retailers beginning in June at a suggested retail price of $7.77.