McNeil Nutritionals debuts Nectresse

FORT WASHINGTON, Pa. — The maker of Splenda has introduced a new zero-calorie sweetener.

McNeil Nutritionals said Nectresse, made from monk fruit extract, is 100% natural. As part of the product launch, the brand has tapped journalist Lisa Ling to serve as its spokeswoman. Ling is aiding the launch effort by spreading the story of Nectresse sweetener via a video testimonial. What's more, Nectresses is encouraging consumers to share the video with their social networks, as well as request a free product sample by visiting Nectresse.com/free-sample.

"Recognizing that many consumers like to sweeten with natural ingredients, we are pleased to provide them with another option to enjoy all the sweet things they love, while reducing the calories from sugar in their diet," McNeil Nutritionals president Michael Conway said.

Nectresse sweetener is available in both single-serve packets (40 servings) and canisters (140 servings) at grocery stores, drug stores, supercenters and online for suggested retail prices of $3.99 and $6.99. respectively.