Meet beauty's social media sensations at the NACDS Annual Meeting

PALM BEACH, Fla. — Paris Presents is hosting a cocktail reception at NACDS to celebrate a beauty brand that has been called “YouTube’s biggest success story.” 

Real Techniques by Sam & Nic is the No. 1 makeup brush brand on YouTube, the No. 1 makeup brush brand in the UK, and No. 1 fastest-growing makeup brush brand in America. 

"One of the most important things behind makeup artistry is using the right tools, and for many women, they’re not quite sure where to start," said Gonca Paul, global director of global customer marketing at Paris Presents. "Real Techniques pairs unbelievable brush quality with professional, fun tutorials from Sam and Nic Chapman. Sam and Nic are the duo behind Pixiwoo, YouTube’s No. 1 beauty channel in the UK with over 230 million views — not to mention being sisters, makeup artists, mothers, and businesswomen.  They will be sharing their empowering story about making a difference in the lives of women around the world with amazing products paired with inspiring education.“

Sam and Nic will share their story as sisters, pro makeup artists, and the powerful duo behind the Pixiwoo YouTube channel.  Attendees to the invite-only event can learn how to leverage the digital beauty landscape to drive store traffic and long-lasting relationship with customers.

"Real Techniques by Sam and Nic Chapman was one of the first of its kind: a beauty brand launched out of the YouTube community," Paul added. "Today, Real Techniques is the fastest-growing makeup brush brand in America, and No. 1 at Boots in the UK.  Through Real Techniques, women everywhere are transforming their makeup routines, and themselves, with the approachable expertise, friendship, and tools from Sam and Nic."

The invitation-only reception will be held April 17 during the NACDS Annual Meeting from 5:30 to 6:30 p.m. at the Breakers Hotel in Palm Beach, Fla.