Meijer adds 2,000 items to NuVal scoring system

GRAND RAPIDS, Mich. Meijer is adding 2,000 new items to an independent nutritional scoring system that was implemented in its stores last year.

NuVal, designed to take the guesswork out of determining the nutritional value of a product, now will feature 19 new grocery categories, including frozen snacks, mustards, baked goods, soups, pancake mixes, tomato pastes and creamers. In total, Meijer will now have more than 15,000 private label and national brands assigned a NuVal nutritional score on its store shelves.

"This independent nutritional scoring system has become an incredibly important tool for our shoppers over the past 10 months," said Ralph Fischer, group VP grocery at Meijer. "It's been a resounding success, and our customers wanted more products brought into the NuVal system. We're only too happy to help them in their effort to make well-informed nutritional choices on a product-by-product basis."

Those products analyzed by NuVal will sport small tags that reveal their scientifically calculated nutritional value score, ranging from 1-100, with 100 being the most nutritious. The NuVal system was developed by a team of renowned nutritional experts from leading universities and health organizations, and is currently in use by a handful of major grocery chains across the country.