Meijer introduces price savings program

GRAND RAPIDS, Mich. Meijer has rolled out a new price program to help customers save storewide.

Recently, the chain began implementing a new pricing program storewide that will greatly increase the number of items reduced in price, provide deeper discounts for sale items, and provide assurances to shoppers that they are paying Meijer's guaranteed lowest price for a particular product.

The retailer introduced a new savings category entitled "everyday best price." Products that carry this newly created designation have been reduced in price dramatically, thereby guaranteeing Meijer's lowest price for that particular item. The streamlined system simplifies what is on sale, as the retailer will now have just three different sales categories for shoppers: everyday best price, sale and price drop.

"The bottom line is that it will cost you less to shop at Meijer than it did before," said J.K. Symancyk, EVP merchandising for the Grand Rapids, Mich.-based retailer. "This sale-pricing program will help further cement our standing as a low-price leader among national and regional grocers and retailers.

"The creation of this new category will not only provide savings to our customers, but also peace of mind for them, as they know that they are getting our lowest possible price," Symancyk added. "We feel the introduction of 'everyday best price' will be a resounding success."