Meijer mPerks members clip 1 billion coupons in first 5 years

GRAND RAPIDS, Mich. - Meijer announced that its free digital savings program, mPerks, is turning 5 this week and has already set a company record with $100 million in savings to customers this year. Launched in 2010, the Grand Rapids-based retailer now has nearly 4 million mPerks members who have clipped more than 1 billion digital coupons, with total savings eclipsing $400 million over the last 5 years.

 

"The popularity of digital coupons and shopping apps is at an all-time high as price-conscious shoppers are realizing how much their iPads, tablets and mobile phones can be used as a tool to help stretch family budgets," said Michael Ross, VP digital shopping and customer marketing. "We're especially proud that so many of our customers are taking advantage of the time- and money-saving resources we offer and continue to enhance."

 

mPerks, which has evolved into a multifaceted rewards program, was launched as a way to help customers save money at the register by offering a faster and more convenient way to clip coupons. mPerks has a redemption rate that is four times higher than the national average and frequent users are saving an average of 15% per year.

 

Meijer was also one of the first retailers to provide a mobile app that allows customers to access shopping tools and receive digital receipts to better track their spending and savings information. The retailer also offers free Wi-Fi capability in all its stores, making it easier for customers to access their mPerks accounts and the Meijer mobile app.