Meijer survey finds BTS shoppers looking for best price, practical supplies

GRAND RAPIDS, Mich. — With back-to-school shopping on the horizon, parents are looking to get their shopping started early in the hope of getting the best deals, according to Meijer’s customer survey. 

 

The company found that about 92% of families expect to pay as much or more for school supplies this year than they did last year, and that 40% of the students are sharing that price burden, the appeal of getting the best deal is especially high.

 

The survey found that beyond trying the find the best price, students are looking for products that they’re able to personalize, as well as licensed products with their favorite movie characters, from Disney’s “Frozen” to the recent box-office hit “Minions.” But shoppers this year aren’t shying away from practicality, with students looking for backpacks with padded backs and sternum straps. 

 

Meijer is taking the results of the survey and acting on them to help customers. 

 

“We've not only expanded our selection, … but we have dropped prices on key school supplies while adding more on-trend items like backpacks, locker decorations, notebooks and apparel,” Meijer EVP Merchandising and marketing Peter Whitsett said. “We've worked very hard to be [shoppers’] one-stop shopping destination and we know they will be very pleased with our broad offering and great value.”