Mitchum develops new Clinical formula to fight odor

NEW YORK — Mitchum has expanded its portfolio with the 2014 launch of Mitchum Clinical, the brand’s only soft solid with the odor-fighting benefits of oxygen odor-control technology.



The product was specifically developed to combat heavy perspiration and contains double the amount of odor-fighting oxygen complex as base Mitchum antiperspirant/deodorant. It also offers the maximum level of active ingredient for 48 hours of clinical performance wetness protection, the brand stated.



Mitchum Clinical is available in a variety of fragrances for both men and women, all containing Mitchum’s exclusive oxygen odor-control technology. The suggested retail price is $8.99 each.



The brand also announced that the entire Mitchum product line now features the patent pending oxygen odor-control technology. In addition, Mitchum is refreshing its identity with a new logo and improved packs, and has optimized the fragrances of the new line to include its most popular scents. For women, Mitchum offers Powder Fresh, Pure Fresh, Shower Fresh, Flower Fresh and Unscented varieties. The men’s scents include Clean Control, Sport, Mountain Air, Ice Fresh and Unscented.