M&M's consumer favorite will return to retail shelves

HACKETTSTOWN, N.J. — Mars Chocolate North America on Thursday announced the return of a consumer favorite. M&M's Crispy Milk Chocolate Candies will begin appearing on store shelves again in January 2015, following a 10-year absence. 

 

The crispy confection features a crispy center, covered in milk chocolate and enclosed in a candy shell. The candy is slightly larger than the original milk chocolate variety, the company noted, and will appear in a new bright green bag. M&M's Crispy made its debut in 1998 as a limited-edition item. According to the company's records, the candy is the No. 1 Mars variant that was requested to be "brought back."

 

“When M&M’S fans talk, we listen. And consumers have made it clear that M&M’S Crispy are so irresistible, we had to bring them back,” said Seth Klugherz, senior director, M&M’S chocolate candies. “We’re sure existing fans will be thrilled to see M&M’S Crispy back in stores coast to coast, but we’re just as excited to introduce this delicious product to a new generation of chocolate lovers.”

 

M&M's Crispy will be available in singles, sharing size and medium laydown bags.