Mondelez, D.E Master Blenders to combine coffee businesses

DEERFIELD, Ill. / AMSTERDAM — Mondelēz International, Inc. and D.E Master Blenders 1753 B.V. announced that they will combine their coffee businesses in order to create Jacobs Douwe Egberts, a pure-play coffee company with annual revenues of more than €5 billion.

Mondelēz received €3.8 billion and a 44% interest after closing the new joint venture. Acorn Holdings B.V., owner of D.E Master Blenders 1753, will have a 56% share in the new coffee company.

Jacobs Douwe Egberts will be based in the Netherlands and own coffee brands, such as Jacobs, Tassimo, Moccona, Senseo, L’OR, Douwe Egberts, Kenco, Pilão and Gevalia.