Mr. Clean gives Times Square a post-party scrub-down

CINCINNATI — Leaving the iconic Times Square clean and sparkling is a huge job, but somebody's got to do it. A 25-person "Mr. Clean Team" worked tirelessly alongside the New York City Department of Sanitation and the Times Square Alliance on Jan. 1 to give the area a thorough scrub-down following the massive New Year's celebration and they had some help thanks to one of Procter & Gamble's newest products. 



Led by "The Accidental Housewife" Julie Edelman, the team had an extra hand in the form of Mr. Clean Liquid Muscle, a new concentrated cleaning gel. In total, the cleanup used 22 trucks, 24 mechanical sweepers and 37 backpack blowers to clear an estimated 40 to 50 tons of confetti that rained down when the ball dropped.



"I'm eager to help the Mr. Clean team on New Year's Day and show just what one drop of Mr. Clean Liquid Muscle can do," Edelman said. "If Mr. Clean Liquid Muscle can help clean Times Square on New Year's Day, imagine what it can do in your home."