Mr. Clean to make Super Bowl debut with new ad

CINCINNATI — Procter & Gamble’s Mr. Clean brand, which has been named the official cleaner of Super Bowl LI, will be making its Super Bowl debut with a new 30-second commercial during the third quarter of the game on Feb. 5.

The ad, “Cleaner of Your Dreams,” centers around the tagline, “there’s nothing sexier than a man who cleans,” and features the iconic Mr. Clean



“Mr. Clean – both the man and his products – has always stood for toughness and versatility,” P&G VP home care North America Martin Hettich said. “In his first-ever Super Bowl spot, Mr. Clean is showing off his strong and sexy side, and hopefully even inspiring men across America to pick up a mop and bucket themselves.”



Denver Broncos outside linebacker DeMarcus Ware will be joining Mr. Clean as his Most Clean Player and the brand is asking consumers to share a photo of the cleaner of their dreams on social media with the hashtag #MrClean.