Mylan hires Julie Bowen in anaphylaxis campaign

BASKING RIDGE, N.J. — A subsidiary of drug maker Mylan is sponsoring a campaign to draw attention to severe allergic reactions.

Mylan Specialty announced the Raise Your Hand for Anaphylaxis Awareness campaign, hiring actress Julie Bowen as a celebrity spokeswoman. The campaign will invite people to virtually "raise their hands" for their school districts by visiting www.Anaphylaxis101.com; four winning school districts will receive grants of $15,000 to support educational programs.

"Since I joined the Get Schooled in Anaphylaxis campaign and started sharing my experience of raising a child with life-threatening allergies, so many people have in turn shared their personal stories with me," Bowen said. "It's been a real eye opener to realize how many parents, like me, didn't know their child had life-threatening allergies until anaphylaxis occurred."