Nature Made adult gummies get USP Verified Mark

NORTHRIDGE, Calif. -- Nature Made has earned a badge of honor for its gummy vitamins.

The brand's vitamin gummies are the first vitamin gummies on the market from any brand to receive United States Pharmacopeia (USP) Verified Mark, which indicates that the products meet stringent criteria for purity and potency.

USP conducts audits of manufacturing facilities, including procedures and records to ensure products and/or ingredients meet USP guidelines and standards, which are more stringent than FDA current Good Manufacturing Practice (cGMP) requirements. For a vitamin or supplement product to successfully meet USP's rigorous testing and auditing criteria, the product must:

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  Contain the ingredients listed on the label, in the declared potency and amounts


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  Not contain harmful levels of specified contaminants


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  Break down and release into the body within a specified amount of time


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  Be made according to FDA cGMP's using sanitary and well-controlled procedures

"Nature Made is an industry leader in producing high-quality dietary supplements and has been a long time participant in USP's voluntary Dietary Supplement Verification Program," said John Atwater, Ph.D., senior director of USP's verification programs. "Since these were the first gummy supplements that USP has verified, USP worked closely with its scientific experts to develop and implement new quality tests specifically for this unique dosage form. The Nature Made brand truly represents quality as further evidenced by its USP verified gummy supplements. We are pleased to announce that a select number of Nature Made gummy supplements have passed USP's rigorous verification tests and evaluations and has been awarded the distinctive USP Verified Mark."

Updated labels containing the USP Verified Mark for these four products will start to ship in March. Nature Made will launch a multi-million dollar national advertising campaign, including TV and digital platforms, to promote the USP approval of Adult Gummies. The remaining products in the Adult Gummies line are currently undergoing USP review and are expected to receive USP verification within the year.