NBA star Carmelo Anthony promotes Ultra Sheen Men via in-store appearance at Walmart

UNION CITY, Ga. — NBA star Carmelo Anthony, now the new corporate spokesman for ethnic hair care company Johnson Products Co., made a rare personal appearance on behalf of JPC’s new men’s grooming line, Ultra Sheen Men, at a Walmart supercenter in Union City, Ga., on Sept. 17.

During the debut of CarmeloLIVE, customers were able to meet Anthony in person and had the opportunity to win prizes and receive free haircuts at the Ultra Sheen Men Grooming Lounge.

CarmeloLIVE at Walmart featured local style, fashion and fun. Maria More, 107.9 radio personality, also did a live remote to complement the Grooming Lounge. In addition, there were six local barbers from the Atlanta area who provided free haircuts, based on the purchase of any two Ultra Sheen Men products.

“Adding Carmelo Anthony to the Johnson Products family, as well as having him represent the Ultra Sheen Men brand to the community, has brought some great excitement to our new brand,” stated JPC CEO Eric Brown. “Joining forces with Walmart and bringing Carmelo to Atlanta is how we thought we could ‘step up our game’ in bringing true value to our loyal customers in Atlanta.”

The Ultra Sheen Men grooming collection, which launched in fall 2010, includes Ultra Sheen Men super hold hair dress, Ultra Sheen Men wave conditioning pomade, Ultra Sheen Men lite crème moisturizer with shea butter and the Ultra Sheen Men grooming gel.