NCR survey provides insight for retailers regarding consumers' use of social media

DULUTH, Ga. Shoppers are looking for enhanced personalization and more choices in how they interact with retailers through social media, according to a recent survey conducted by global technology company NCR.

The NCR survey polled more than 400,000 consumers regarding their experiences with social media and how retailers can better serve their needs.

“Social media is an exciting way for retailers to engage customers and build communities of interest around their brand,” said Sundeep Kapur, director, strategic marketing, NCR Corp. “The survey results demonstrate that retailers who present a holistic understanding of their customers and deliver more personalized, relevant offers through social media can open new revenue channels and see a greater return on investment through social media.”

In response to this, NCR, through its Aptra eMarketing initiative, optimizes the way businesses communicate with their customers and clients by controlling the relevance, personalization and timing of marketing messages via a specific choice of medium.

NCR Aptra eMarketing was presented at the National Retail Federation tradeshow earlier this week.