New Bazooka Crunchkins explode into stores

NEW YORK -- Bazooka Candy Brands is launching a new product that adds creamy crunch to the candy aisle. 

Bazooka's new Crunchkins are dessert-flavored bite sized poppers with a creamy coating on the outside and a light, crunchy center.  Every 3-ounce Crunchkins Share Pack contains a mix of three dessert flavors – Birthday Cake, Fudge Brownie and Glazed Donut. The Share Packs will arrive nationally in stores in March with a suggested retail price ranging from $1.38 to  $1.50 on average.

“Crunchkins are a fun change of pace for the confectionary category.  It’s a unique creamy, crunchy mix of dessert flavors all in one shareable bag,” said Nicole Rivera, Marketing & Innovation Director, Bazooka Candy Brands.  “It’s a truly innovative take on some of America’s favorite flavors.”

New Crunchkins will first roll out in mid-March in Walmart locations nationwide with 7-Eleven and other key retailers coming onboard in wider distribution come June.

Bazooka Candy Brands has launched a national integrated marketing and promotional campaign. One spot, called “Discover the Crunchkins!”, turns the eating experience of Crunchkins into an explosive space adventure inspired by the flavors and textures of the candy. Additional in-store marketing will elevate the launch of Crunchkins this spring.