New Boots No7 anti-aging serums to hit retail shelves in November

NEW YORK — Seven years ago, Boots’ anti-aging serums ignited a cult following — the original No7 Protect and Perfect and Protect and Perfect Intense Serums. Now, Boots is unveiling two new No7 serum formulas that promise to hold even greater anti-aging benefits.



Enter No7 Protect and Perfect Advanced and No7 Protect and Perfect Intense Advanced Serums. According to Boots, these serums have been incredibly successful in the United Kingdom with one sold every eight seconds. In the United States, the serums are expected to make waves of their own when they hit shelves beginning in November. The products are available online now.



The new serums are powered by Matrixyl3000 Plus, a combination of the most powerful form of Matrixyl and a next generation peptide, working together for more youthful looking skin, the company stated.



In clinical studies, the new serums were put to the test — not against a placebo, but against the original No7 Protect and Perfect Serums. The results of this double-blind, controlled trial proved that the new No7 Protect and Perfect Advanced Serums were even more effective at reducing the appearance of lines and wrinkles, the company stated.



In consumer studies, designed to show how well the products actually work, 80% of participants saw their best anti-aging results ever. More than 8-out-of-10 women in the user studies preferred the new No7 Protect and Perfect Advanced Serums to their current regimen.



No7 Protect and Perfect Advanced Serum ($22.99 for 30ml) and No7 Protect and Perfect Intense Advanced Serum ($29.99 for 30ml) from Boots will be available at Target stores nationwide, select Walgreens and Duane Reade locations and Ulta starting November. They are available online now at Target.com, Walgreens.com, Drugstore.com, Beauty.com, Ulta.com and us.Boots.com.