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New Hydratherma Naturals Healthy Hair Care line aims to balance moisture, protein in hair

8/8/2013

ATLANTA — Healthy Hair Journey Enterprises has introduced the Hydratherma Naturals Healthy Hair Care Collection, a line of natural-based products developed to improve, enhance and maintain healthy hair.



According to the company, it is possible for hair to be over-moisturized, generating protein deficient hair that is weak and limp and unable to hold a curl. On the other hand, hair that has too much protein and is moisture deficient will appear dry and brittle and break easily. The combination of protein and moisture and the synergy of these two agents is the key to healthy hair and natural hair growth and the secret behind how Hydratherma Naturals products deliver on its promise of length retention and beautiful, frizz-free natural curls.



Saleemah Cartwright, a registered nurse and licensed cosmetologist by trade, noticed while working on her clients' hair that when the hair was well-balanced, the hair would flourish. Too much moisture or protein would result in breakage. Many of her clients, however, did not know how to achieve this balance.



"I tried many products on my hair and the hair of my clients. Most products would result in too much moisture or protein overload in the hair. So after several years of combining many of the hair care ingredients that I absolutely loved, I was able to design a natural-based hair care collection that provides the perfect balance of moisture and protein levels. I wanted to create an effective solution and a simple hair care regimen that my clients could easily follow," stated Cartwright, creator of Hydratherma Naturals and co-founder of Healthy Hair Journey Enterprises.

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