New L'Occitane Atlanta flagship boutique one of few 'Provence Home' concept stores

ATLANTA — French natural beauty retailer L'Occitane has opened doors to its latest U.S. store in Atlanta, marking the retailer’s largest flagship in the United States and one of its first new “Provence Home” concept stores.



The store is one of 17 stores to open in the new $1 billion Buckhead Atlanta development.



"L'Occitane takes great care in selecting where we open our beautiful flagship stores around the world, and so we are delighted that our third flagship in the U.S., and the first in Georgia, is opening in the magnificent Buckhead Atlanta shopping center," said David Boynton, CEO of L'Occitane.



The flagship is the fifth L'Occitane boutique to open in the Atlanta area. The “Provence Home” concept conveys a warm, inviting and generous atmosphere in which the customer can discover the richness of the brand's story in a new way, the company explained.  A space where they can experience the region of Provence, even from miles away, through a range of warm materials, contemporary yet authentic designs, displays and features, including a "golden sun" chandelier made entirely of the brand's signature and never-fading Immortelle flowers from Corsica.