New Supervalu survey reveals that food brings families together

MINNEAPOLIS — Food is the most important aspect of the holiday season and unites families, according to a new survey conducted by Harris Interactive for retail giant Supervalu.

According to the Supervalu holiday survey, 70% of Americans indicated that food brings their families the most joy during the holidays, followed by baking and decorating (both at 49%); gifts (48%); shopping (32%); and holiday movies (28%). Among those surveyed, 59% of holiday meal hosts did everything themselves when it came to preparing the main holiday meal, and only 34% said they asked guests to bring a dish to share.

Supervalu said its survey underscored how food is an integral part of holiday traditions among families, and that its stores would focus on providing customers “with simple, affordable meal solutions, tasty tips and useful ideas throughout the season,” by offering ideas both in-store and online at the company's local stores’ websites. Additionally, news about holiday promotions, events, special offers and coupons can be found on store websites and Facebook pages, and can be accessed by mobile phone.