A new take on hot-cold gel packs

Wahl is differentiating itself from other products on the shelf through a new approach that combines a massager with hot-cold gel packs, helping to increase circulation and reduce swelling. The massagers are designed to conform to the body and offer customized relief for such common pain points as the neck, shoulders, back, feet and legs. According to a 2013 online study conducted by Harris Interactive and commissioned by Wahl, 80% of Americans experience muscle and joint pain. Three-in-4 people in pain suffer in three or more places.

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“Wahl is targeting the consumer looking for alternative pain management solutions,” Jenny McLaughlin, product manager for Walh Therapeutic Massagers, said. “All of our massagers are geared toward pain management. Our website is interactive so you can [communicate] where you have pain, and [the site] will tell you the best massager for [you].”