Nielsen celebrates Hispanic consumers with video vignettes

 

 

NEW YORK - In celebration of Hispanic Heritage Month, Nielsen on Monday announced its series of video vignettes celebrating the Hispanic consumer. The Conscious Consumer vignettes feature Hispanics from diverse backgrounds speaking about how they combine their power as consumers with their heritage to create a meaningful impact in their respective communities. Nielsen defines a conscious consumer as a responsible shopper, one who researches companies prior to making a purchase; and a person who is a social change agent for their communities. 

 

The videos also highlight key insights from Nielsen's Latina Power Shift, Upscale Latinos 2.0, Listen Up: Hispanic and Music and The Cross-Platform Report, September 2014.

 

"These video vignettes feature real consumers who share personal stories about how their consumer behaviors are deeply influenced by their rich Hispanic culture," stated Stacie de Armas, VP community alliances, events and engagement, Nielsen. "These stories help illustrate the power of the conscious consumer through their vantage point." 

 

At 54 million, Hispanics are the largest self-identifying and fastest growing ethnic group in the United States, representing 17% of the total population. This group has become more affluent, well educated, geographically concentrated and technologically savvy, according to Nielsen's insights.

 

The Conscious Consumer vignettes will be released every Monday during Hispanic Heritage Month from Sept. 15 – Oct. 15, on Nielsen's Multicultural YouTube channel and social media outlets. Nielsen will be tweeting about the video series @NielsenKnows using #ConsciousConsumer.