Nordic Naturals overhauls labeling system for professional product line

WATSONVILLE, Calif. — Nordic Naturals on Tuesday rolled out a brand new look across its professional product line with a new classification system to better assist selection.

"These labels have been developed with input from professional healthcare practitioners in mind," Nordic Naturals chief medical officer Keri Marshall said. "With more than 40 professional products, our new label design will make dosing and product selection convenient for the practitioner, and ensure the best possible experience for patients."

Nordic Naturals professional products labels now include a "true triglyceride form" seal to guarantee that triglyceride form products offer 70% better absorption than ethyl ester form products, providing better results and omega-for-dollar value; EPA and DHA amounts-per-serving that are clearly indicated for dosing convenience; and a "clinical research" seal to identify products featured in published research studies.

The bars now also are color-coded. Maintenance Support (in a blue package) includes nonconcentrate omega-3s and blends. High-Intensity Support (yellow) includes concentrated omega-3s with a minimum of 1100 mg of EPA+DHA per serving. Targeted Support (red) includes concentrated omega-3s with high levels of either EPA or DHA for targeted health needs. Condition-Specific Support (green) includes concentrated omega-3s that deliver high levels of EPA and DHA, with condition-specific nutrients added. Pediatric Support (orange) includes unique delivery options and dosing tailored to children.

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