Novo Nordisk teams with NBA's Dominique Wilkins to launch Dominique's Diabetes Dream Team

PLAINSBORO, N.J. — Novo Nordisk is teaming up with NBA Hall of Famer Dominique Wilkins to launch Dominique's Diabetes Dream Team, a national initiative to help adults with Type 2 diabetes customize a "full-court" approach to managing the everyday challenges of the disease.

Dominique's Diabetes Dream Team will highlight three key components of a successful diabetes management plan: a balanced diet, regular exercise and proper medication, as needed. Dominique's own team is comprised of his physicians, a diabetes educator, a nutritionist and a fitness expert, who together offer him guidance on daily diabetes management.

"Diabetes is a complex disease, and it takes a team to get the best results. When I was diagnosed with the disease, I formed my own 'Diabetes Dream Team,'" Wilkins said. "They've taught me that small, simple changes can make a big difference, and I am excited to partner with Novo Nordisk to help others think differently about managing their diabetes."

Adults with Type 2 diabetes can visit DiabetesDreamTeam.com to download a copy of Dominique's "Diabetes Coaches' Clipboard." The clipboard is full of insider tips on diabetes management from Dominique and his team of experts.

Dominique also will be in attendance at select diabetes conferences nationwide, where he and his team will share personal stories and advice on how people can better manage their diabetes with the help of their own Diabetes Dream Team.

"The way Dominique has learned to manage his Type 2 diabetes sets a good example for anyone living with the disease," said Camille Lee, SVP diabetes marketing at Novo Nordisk. "Novo Nordisk wants to share his success to benefit others who face daily struggles with Type 2 diabetes."