NRF announces creation of Retail Research and Analysis Center

WASHINGTON — The National Retail Federation announced a multimillion-dollar investment to form a new department within the organization focusing on industry research. The new Retail Research and Analysis Center will bring together all existing research within NRF and expand upon the wide range of issue areas and trends already studied.

 

The Center will focus on four main areas: the economy, legislative and regulatory policy, the retail industry and consumers.

 

Ellen Davis will now serve as NRF’s senior VP of research and strategic initiatives. Davis will also continue to function as executive director of the NRF Foundation.

 

NRF has started an extensive search for a VP of research development and industry analysis, reporting to Davis. Current staff and consultant resources are being utilized and additional dedicated staffing is anticipated.