Nutrex powers up before workouts

Nutrex is introducing a new pre-workout product called OutLift that is differentiated by having no proprietary blend (full disclosure ingredients) and contains no “banned” ingredients. Fully-disclosed labels means the formulation of the product isn’t hiding within a proprietary ingredient. “It’s 10 clinically-dosed ingredients,” said Raul Gil, Nutrex research VP sales.

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It’s Nutrex’s first foray into the mass market for its non-diet SKUs, notable as the pre-workout category is beginning to emerge as a viable destination center within mass outlets.