Oral-B sweeps the country with power ‘wow’ experiment

CINCINNATI — This weekend marks the kick-off to Oral-B’s road trip across America, as it proves that even residents on Manual Street will not go back to their manual brush once they’ve experienced the “Wow” of the Deep Sweep power brush.

For many people, using a manual toothbrush is an unquestioned, lifelong aspect of their daily routines. But anecdotal evidence indicates that once people try a power brush, they are hard-pressed to go back to their manual version. This insight sparked the idea for this summer’s town takeovers, in which Oral-B is challenging people throughout the country to rethink the way they brush.

“We know that power brushes provide an overall better brushing experience but they still lag behind in popularity and everyday usage,” said Rishi Dhingra, marketing director for Procter and Gamble. “So we’re providing opportunities for consumers to experience the ‘Wow’ feeling that the Oral-B Deep Sweep power brush delivers, right in their hometowns.”

Each of the towns selected for takeovers all have one thing in common – they are home to the aptly named “Manual Street.” The town takeover events will offer food, music and fun for the whole family, and of course, the opportunity for local residents to trade in their manual brush for a new Oral-B Deep Sweep power brush, whose deep sweeps in between teeth remove up to 100 percent more plaque versus a regular manual toothbrush, helping to prevent and reverse gingivitis.

The events will take place in the following cities this summer:

• June 29 – Erath, La.


• July 28 – Bainbridge Island, Wash.


• August 10 – Stanford, Ky.


• August 17 – Carroll County, Va.

The Deep Sweep Triaction power toothbrush is available in multiple models, including the Professional Series Deep Sweep Triaction 1000 and Professional Series Deep Sweep + Smart Guide Triaction 5000. Oral-B Professional Series Deep Sweep Triaction is available at department, retail and specialty stores nationwide at suggested retail prices ranging from $64.99 to $159.99. Deep Sweep brush head refills will also be available for purchase and are compatible with all Professional Series brush handles.

For updates on the Oral-B “WOW” experiment throughout the summer, visit WOW Experiment or get in on the conversation online by using #OralBWOW.