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Orly launches at-home gel manicure system

8/8/2012

NEW YORK — Nail brand Orly has announced the launch of Orly SmartGels, an at-home gel manicure system.



Available in 12 shades, SmartGels are long-lasting, providing a chip-free, high-shine manicure for up to two weeks. The at-home system allows polish lovers to layer regular polish over SmartGels for an instant color change.



From application to removal, the SmartGels system includes all gel manicure essentials. The SmartGels starter kit includes a cleanser, primer, base+top and cuticle oil. Lint-free wipes and mini buffer/file clean, polish and shape nails while remover and pocket removers allow for an easy removal.



Available separately, the 12 shades in the SmartGels manicure system include:




  • 

Coffee Break
;




  • Haute Red;




  • 
It’s Up to Blue;




  • 
Kiss the Bride;




  • 
Lift the Veil
;




  • Naughty
;




  • Oh Cabana Boy;




  • 
Plum Noir;




  • 
Rage
Red;




  • Flare
;




  • Sheer Nude; and




  • Star Spangled.




The new Orly SmartGels are available at select Ulta Beauty locations and beauty supply stores beginning in August. The SmartGels starter kit is priced at $59.50. The ORLY LED lamp is $59.50. SmartGels lacquers are $9.95 each.

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