Pampers aims to protect premature infants with new diapers
CINCINNATI — The number one trusted brand of diapers within the U.S., Pampers has created the first flat diaper to protect the skin of premature infants. The Pampers NICU Flat is for preemies with skin too delicate to wear a traditional diaper or for those who require alternative diapering solutions while in the NICU.
To mark the product's release, the Procter & Gamble owned company released a video titled “Littlest Fighters” to champion the fighting spirit of all preemies. Pampers also is joining forces with the March of Dimes during Prematurity Awareness month to donate a new box of Pampers NICU Flat diapers to every NICU in the country.
“For more than 40 years, Pampers has been proud to be in the corner of all NICU nurses and preemie babies, providing innovative solutions in support of their unique needs,” Erica Bardeau, brand manager, North America Baby Care, P&G said. “In 2002, we were the first major diaper manufacturer to create a diaper for premature babies. Since then, we have developed numerous innovations, including diapers ranging from size P1 to P3 for micro-preemies, to care for all babies, even the littlest fighters.”
Key features consumers can find in the new Pampers NICU diapers include all-around absorbency to provide equal protection in the front and back, the company’s absorb away liner which pulls wetness and mess away from the baby’s skin for a dry and comfortable baby, a wetness shield to prevent run-off and premium skin protection using the same breathable materials found in Pampers Swaddlers. The product also does not contain tape, elastic or fragrance.
“With the rising preterm birth rate, the March of Dimes’ fight for the health of all moms and babies has never been more important,” Stacey D. Stewart, president of the March of Dimes, said. “We are proud to partner with Pampers, who shares our commitment to innovation, research, protection, care and support, ensuring that future generations of babies have a fighting chance.
The company also is donating $300,000 to the March of Dimes. Materials used in this and all Pampers products are safe and gentle, as the company partners with leading pediatricians, pediatric dermatologists and safety experts in order to ensure safety and comfort for all babies.