Pantene teams up with Walmart, Seventeen magazine for annual National Donate Your Hair Day

FAYETTEVILLE, Ark. — Procter & Gamble’s Pantene hair care brand has teamed up with Walmart and Seventeen magazine for the second annual National Donate Your Hair Day on Sept. 7.



The day of giving encourages people to cut and donate their healthy hair to the Pantene Beautiful Lengths program to make real-hair wigs available at no cost to women who have lost their hair because of cancer treatments.



On National Donate You Hair Day, Pantene is encouraging women across the country to donate their ponytails. To date, the Beautiful Lengths program has donated 28,000 real-hair wigs to the American Cancer Society’s wig banks across the country. Those unable to donate can still be involved by pledging to donate next year or by planning a donation-cutting event for friends and family.



As a thank you to those who donate, Pantene Beautiful Lengths is running a special promotion at Walmart offering donors a rebate of up to $30 in the form of a Visa gift card by mail to cover the cost of their salon haircut. Beginning Sept. 3, donors can access the rebate by following three easy steps: 1) Request a donation kit from GotoBeautifulLengths.com/; 2) Visit any salon and cut a minimum of 8 in. of hair — remember to follow the guidelines for hair donation; and 3) Head to your nearest Walmart to purchase any Pantene product to style your new ‘do, then mail in your salon receipt, your Walmart receipt and your ponytail using the pre-paid envelope in the donation kit.



Those who cannot donate on Sept. 7 are still encouraged to make the cut. Walmart is running the promotion all through September and October to continue their support of the program and Pantene Beautiful Lengths accepts donations year-round.