Pathmark goes back to basics with new product lines

MONTVALE, N.J. A&P is offering budget-conscious shoppers at its Pathmark banner stores household staples at low prices.

The Food Basics and Home Basics product lines provide shoppers with essential everyday items at affordable prices. The Food Basics line offers customers such offerings as cereal, produce and meat, while the Home Basics line includes paper towels, laundry detergent and more.

"This economy has definitely affected our customers' shopping budgets.  The new Food Basics and Home Basics brands will allow our shoppers to buy all their household necessities for much less than national brands." said Sam Martin, CEO, The Great Atlantic & Pacific Tea Company.  "We are truly excited to bring these key brands to our valued shoppers who are looking for value everyday."

The Food Basics and Homes Basics products are currently available in all Pathmark stores. These brands will also be launched in Food Basics stores in the coming months.