Pathmark launches Online Advantage savings program

MONTVALE, N.J. On the heels of The Great Atlantic & Pacific Tea Co. launching its online paperless and completely digital coupon service with Zavers, the company announced that Pathmark stores also will offer shoppers an easy and eco-friendly way to save more through the company's new Online Advantage savings program.

Beginning Nov. 16, valued club card customers at Pathmark can go online at www.pathmark.com and simply “save” coupons directly to their club card, by selecting from the variety of premium products they want most, saving the coupons to their account and going shopping. The savings, the company said, will be deducted at the cash register automatically.

“We are proud to offer this exciting new program to our Pathmark customers. Not only will this make their lives easier,1 but it will also make their shopping more affordable,” said Jennifer MacLeod, SVP marketing and communications, The Great Atlantic & Pacific Tea Co. “This is especially important to us, as now more than ever we are working to help our customers through these challenging economic times. Digital coupons will allow our customers to not only save money, but time as well. Now, saving more is effortless.”

Online Advantage will be made available to club card members through a partnership with Zavers, a leading digital promotions platform provider. Zavers is committed to helping consumers save by providing paperless coupons that can be found online or on mobile devices.

“Since launching in A&P retail banner stores, consumer feedback has been tremendous. In fact, we are seeing redemption rates as high as 40%,” said Thad Langford, president and CEO of Zavers. “In addition to strong consumer interest, Zavers’ innovative promotions platform is a valuable enhancement to Pathmark’s loyalty program and product manufacturers’ promotions efforts.”