PDR announces merger with LDM Group

MONTVALE, N.J. — PDR Network, a provider of drug information and prescriber communications, on Monday announced a merger with LDM Group, a provider of behavior-based patient and consumer-health information. 

 

“This merger brings together two companies known for high quality health information. PDR, trusted by generations of healthcare providers to deliver important drug information, and LDM, with its unmatched offering of behavior-based patient and consumer-health information, will now offer innovative ways to create value for EHR/EMR partners, pharmacies, payers and pharmaceutical manufacturers with services that enable prescribers and their patients to achieve better health," said Thomas Lee, president of Lee Equity Partners, the majority shareholder of PDR. 

 

The new PDR will deliver critical health information proven to postively change health behaviors in the largest, most credible professional and patient-consumer communications network, the company said, including:

 

• The largest network of EHRs — surpassing 250,000 prescribers;

• Highly effective multichannel digital reach — engaging with over 800,000 prescribers; and

• A network of over 16,000 clinically oriented retail pharmacies caring for patients nationwide.

 

“The realities of the new healthcare delivery models require all participants to have access to more timely and relevant health information,” said Mark Heinold, who will take PDR forward as CEO of the new company. “We believe that when it comes to health care, knowledge really is power — and in the hands of healthcare professionals and patients, it can significantly impact health outcomes.”

 

Additionally, as part of the transaction Richard Altus — PDR’s former president and CEO — will be joining Lee Equity as an operating advisor. He will participate in evaluating new investment opportunities.