Perrigo enables Digimarc Barcode technology in private label offerings

 

 

BEAVERTON, Ore. – Digimarc on Thursday announced a collaboration with Perrigo to provide Digimarc Barcode services to its retail customers. 

 

The Digimarc Barcode is a disruptive technology that can support an omnichannel shopping experience on one end and improve checkout efficiency on the other end by encoding an entire package with an invisible barcode. 

 

“We want to provide our customers with the latest technology advancements that can assist in growing their own label business,” stated Jeff Needham, Perrigo's EVP, U.S. consumer healthcare. “Consumers want more information about health-related products, and our retailers are continually looking for ways to deliver that information while improving their own operational efficiency. The Digimarc Barcode is an ideal way to provide additional retailer and consumer benefits without cluttering product design.”

 

“With the adoption of Digimarc Barcode, Perrigo is demonstrating product leadership, delivering greater opportunities for consumer engagement and building brand loyalty for customers,” commented Bruce Davis, CEO at Digimarc. “Easy and effective communication of information about products is also becoming increasingly important in their field. We look forward to closely partnering with them in this very important and challenging area of consumer product marketing.” 

 

By including Digimarc Barcode in artwork and product packaging concurrently, Perrigo will enable its retail customers to engage consumers in a more meaningful way, providing significantly more information about the benefits of the products they are looking to purchase. By simply pointing a smartphone camera at a Digimarc Barcode-enabled package, consumers can access a wide range of relevant product information that is easily updated at any time by Perrigo or its retailers, including directing customers to their e-commerce sites. 

 

Digimarc Barcode also allows faster and easier checkout at point of sale, providing significant operational efficiencies for retailers. Finally, embedded barcodes also provide easier inventory management and time- and labor-savings.