Pfizer vet takes the lead at Bridgestone Americas

NASHVILLE, Tenn. — Bridgestone Americas announced that TJ Higgins has been named president of the consumer U.S. and Canada divisions for the company's tire operations, effective Nov. 3. Higgins succeeds Gordon Knapp, who became COO of Bridgestone Americas in March. 

 

Higgins brings more than 20 years of consumer products marketing and strategic business experience to Bridgestone. He most recently served as the North America regional president for Pfizer Consumer Healthcare and also held leadership roles at Merck and Vlasic throughout his career. 

 

"Our company is redefining the way we approach our business," said Knapp. "TJ has demonstrated an ability to build quality teams, maximize product demand and create innovative ways to meet customer needs. His experience will serve us well as we continue to build a consumer tire business that's sustainable well into the future."

 

Higgins earned a bachelor's degree in accounting from Lehigh University and an MBA from Harvard Business School.