P&G brings Child-Guard lids to Tide PODS, Gain Flings tubs
CINCINNATI — Procter & Gamble on Tuesday unveiled its latest effort to ensure consumer safety, launching its Child-Guard child-resistant tub closure on two of its products. The Child-Guard tubs are now launching on its Tide PODS and Gain Flings tubs in an effort to reduce accidents related to its liquid laundry packs, the company said. The lids require individuals to squeeze both sides of the lid and twist at the same time to open.
“Nothing is more important to us than the safety of the families who use our products,” P&G North America VP fabric care Sundar Raman said. “Since last year’s launch of the innovative Child-Guard bag for liquid laundry pacs, we’ve been working hard to launch this same technology for our tubs. Knowing that access is a key factor in accidental exposures, we’ve made the new Child-Guard tub easy to close, but harder to open so parents and caregivers can both conveniently and safely store the product, further driving down accidents. With this key change, child-resistant packaging will now be available for all of our laundry pac products.”
P&G’s safety efforts have included the introduction of bags with a Child-Guard zipper and the addition of a bitter substance to the pac’s outer film, as well as an increase in film strength to delay the release of its contents. The company said these efforts, as well as work with Safe Kids Worldwide, the Alzheimer’s Association and the American Cleaning Institute and poison control centers, has led to a 39% reduction in accidents related to its liquid laundry pacs.
“Safety starts at home, so we are pleased to see advances in child-resistant packaging for household products that provide families with extra protection,” Safe Kids interim president Torine Creppy. “When it comes to protecting kids around liquid laundry packets, we can’t stress enough the importance of keeping them up, closed and out of children’s reach and sight.”
The new tubs hit shelves this summer and will be widely available by the end of the year, the company said.