P&G's Bounty celebrates 50 years

CINCINNATI — Bounty paper towels from Procter & Gamble is celebrating 50 years of innovation as “America’s favorite Quicker Picker-Upper,” the brand on Tuesday announced. As part of the celebration, Bounty unveiled a video that illustrates how the product has been a must-have in the American home over the years. 

 

The brand is also taking over Joe’s Diner in Cincinnati, Ohio to serve free meals and snacks to the public from 6 A.M. to 6 P.M. The diner takeover is a tribute to a character named Rosie from one of Bounty’s earliest commercials, who worked at a fictional establishment called Rosie’s Diner. 

 

“Bounty has been soaking up spills for five decades, offering Americans a better way to clean all of the spills and messes that come with everyday life,” says Matt Barresi, Bounty marketing director. “We’re proud to celebrate Bounty’s 50th anniversary and recognize the brand’s long history as the Quicker Picker-Upper. From our first paper towel product in 1965, through the launch of our latest innovation, Bounty with Dawn, Bounty has continually revolutionized our product so consumers can pick up messes quickly and completely. Today, we’re celebrating at the ‘Bounty Diner’ and thanking Americans for letting us into their homes for 50 years and counting.”