PhRMA debuts new video in 'From Hopes to Cure' campaign

WASHINGTON -- The Pharmaceutical Research and Manufacturers of America (PhRMA) has unveiled new advertising as part of its "From Hope to Cures" campaign, highlighting the stories of rare blood and lung cancer survivors. 



The newest video in the campaign features Matt, who was diagnosed nearly seven years ago with advanced non-small cell lung cancer. When he was diagnosed, he was given a slim chance of living up to five years. However, today Matt continues to lead an active life due to recent advancements in targeted gene therapies and innovations in cancer medicines.

The "From Hope to Cures" campaign launched in January 2014 to highlight the value biopharmaceutical innovation provides to patients, society and the economy. The campaign website features stories of real patients and researchers, data and information on fighting diseases and an interactive map showing the economic contributions of the industry.

Earlier this year, the first collection of digital and print ads was released featuring Rhys, a five-year-old living with type 1 diabetes and celiac disease. Unveiled alongside the advertising was a video, titled "We're Fighting Back," which features both Rhys and Jamie, as well as Jen, a researcher who wakes up every day working to find new treatments and cures for patients.

The collection of ads will continue to be featured in print, radio, digital and social channels throughout the year. Advertisements and promotion will run on a variety of platforms in Washington, D.C., and select states.