PhRMA names VP communications

WASHINGTON — The Pharmaceutical Research and Manufacturers of America earlier this week announced that Christina Stow will join the organization as VP communications, effective Oct. 27. 

 

Stow will play a key leadership role within the communications department, PhRMA noted. She will oversee a team responsible for the day-to-day activities associated with media relations, including message development, proactive media outreach, rapid response, message research and relationship-building with key reporters and influencers. Stow will report to Robert Zirkelbach, SVP communications.

 

“We are very excited that Tina is joining our communications team here at PhRMA. Her experience managing high-profile public affairs campaigns and her deep knowledge of health care issues will be invaluable to our efforts as we seek to highlight the value of biopharmaceutical innovation and improve patients’ access to medicines,” Zirkelbach said.

 

Stow comes to PhRMA from APCO Worldwide, where she was co-practice Lead of the firm’s corporate communications and issues management service group where she most recently helped design and execute communications strategies for organizations navigating the ongoing implementation of the Affordable Care Act.