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I get a lot of questions about which brands are winning with social media, and why. It’s one thing to have a Facebook page and get people to “like” you, but how do you use it and other social media platforms to engage customers and sell more?



In compiling the coverage for our Summer Beauty Bombshell Report, we came across Sephora’s Beauty Board, which leverages Facebook, Pinterest, Twitter and Google+ to enable Sephora customers to upload their purchases and share the new looks with friends and Sephora customers.



According to digital think tank L2, more and more prestige beauty brands are using such photo-sharing technologies as Instagram, which is generating 1,000 comments per second, 1.2 billion “likes” per day. Of the 250 brands it surveyed, 92% are using Instagram, and 14% are utilizing user-generated content, kind of like Sephora is doing with the Beauty Board.



A picture says 1,000 words; how many products can it sell?