Pixiwoo founders talk social media's influence
PALM BEACH, FLA. — Sunday evening at the NACDS Annual Meeting, Paris Presents held a cocktail reception at the Breakers Hotel Beach Club Room featuring makeup sensations Samantha and Nicola Chapman. The two sisters rose to prominence via their YouTube Channel, Pixiwoo — the United Kingdom’s No. 1 beauty channel on the video sharing site.
Their Real Techniques by Sam & Nic line is the fastest-growing brush brand in the United States, having already become the No. 1 brush brand at Boots in the United Kingdom following the line’s 2011 launch.
At the event, the two discussed the unique ability social media gives them to connect with their followers and design their line with fans' needs in mind.
"We always have our audience in mind with whatever we do," Sam said. "They've seen us grow. ... And it's all about being totally open with people and [saying] it's fine ... to be who you wanna be, rather than sell them something that isn't real."
Their Real Techniques by Sam & Nic line is the fastest-growing brush brand in the United States, having already become the No. 1 brush brand at Boots in the United Kingdom following the line’s 2011 launch.
At the event, the two discussed the unique ability social media gives them to connect with their followers and design their line with fans' needs in mind.
"We always have our audience in mind with whatever we do," Sam said. "They've seen us grow. ... And it's all about being totally open with people and [saying] it's fine ... to be who you wanna be, rather than sell them something that isn't real."