Plenty of people shopped on Christmas Day

Nothing like doing a little shopping as presents are being unwrapped.

 

E-commerce traffic volume on Christmas Day shattered all previous records according to Verizon Enterprise Solutions’ Holiday Retail Index report.

 

The report finds that traffic continued to build into the Christmas weekend, and reached feverish pitch on Christmas Day which also coincided this year with the first full day of Hanukkah. 

 

Specifically, ecommerce traffic volume to U.S.-based retailers was up 48% on Sunday (Dec. 25), shattering all previous records. Peak ecommerce volume also skyrocketed – up by 78% on Sunday – breaking all previous records. 

 

“Digital commerce is continuing to steal the show this season and the holiday weekend was clearly the tipping point as consumers with gift cards to redeem and purchases to make turned en masse to the virtual marketplace that’s always open for business,” said Michele Dupré, group VP for retail, distribution and hospitality with Verizon Enterprise Solutions.