Polaroid's Fotobar blurs line between retail, entertainment

DELRAY BEACH, Fla. — Polaroid unveiled its new concept, Polaroid Fotobar, here, in February, with plans to open at least 10 locations this year. The 2,000-sq.-ft. store is positioned both as a place to shop and a center for recreation and entertainment, allowing customers to release "trapped" photos and display them as premium-quality art. Customers can select pictures taken with their phones and wirelessly transmit them to a bar-top workstation for ordering prints or instantly uploading them to Facebook, Instagram, Picasa and other platforms. A multipurpose room, The Studio will include photo classes, private parties and studio space. Other locations are planned for New York, Las Vegas and Boston.