Popchips is bringing new pop to the snack aisle

LOS ANGELES -- The snack company that pioneered the popping process for potatoes is launching an entirely new product line called Ridges.

Popchips says it spent several years experimenting with combining heat and pressure to create an extraordinarily crunchy and bold tasting ridged chip. The new Ridges line rolls out to retailers nationwide in June in four flavors: salted, tangy barbeque, cheddar & sour cream and chili cheese.

"The new Ridges product was created to appeal to consumers who love crunch in their chips," said popchips CEO, Dave Ritterbush. "The texture of Ridges allows the boldness of our flavors to shine and delivers a big crunch you wouldn't expect from a chip that is never deep fried.  For the first time ever, there's a big crunch, bold flavor ridged chip that tastes every bit as good as deep fried but with significantly less fat and calories."

Popchips Ridges contain 72% less fat and 55% less calories than the leading ridged chip brand. They are also gluten-free, kosher, contain no artificial preservatives, no synthetic colors, no cholesterol and zero grams of trans fat.

In addition to the launch of Ridges, Popchips is simultaneously introducing entirely new packaging for the brand, prominently pronouncing flavor front and center. Ridges packaging will be black, a stark contrast to original popchips, which will now feature off-white packaging. Both will have bright pops of color and graphic imagery. The brand created the new packaging to give original popchips and Ridges their own unique look, while making it easy for consumers to differentiate between the two on shelf.

Ridges will be available in both a single-serve bag and a share bag at leading retailers nationwide. In addition to the four new Ridges flavors, original popchips come in nine delicious varieties: sea salt, barbeque, crazy hot, sour cream & onion, sea salt & vinegar, sweet potato, cinnamon twist sweet potato and organic kettle corn.