Popchips makes foray into tortilla chips category

SAN FRANCISCO — Popchips has expanded its portfolio with a new line of popped tortilla chips.

The brand, which launched in 2007, said its latest line features such flavors as nacho cheese, ranch, salsa and chili limon. The tortilla chips will be available at retailers beginning this month.

"Our snackers have been clamoring for us to start popping tortilla chips for some time and our new line represents a great opportunity to build on Popchips' success by bringing new innovation to the $4 billion tortilla chip category, Popchips style," Popchips co-founder and CEO Keith Belling said.