Powering up

Procter & Gamble’s Duracell brand, together with Powermat Technologies, have introduced Duracell Powermat, a 24-hour power system that works with iPhone 4 and 4S products. The Powermat includes three components: a charging mat that serves as a wireless power transmitter, a smartphone case and a portable backup battery that acts as a personal portable charger.


Duracell Powermat CEO Ron Rabinowitz sees powermats as the future of recharging. “People will be able to charge wirelessly on embedded ‘wireless power hot spots’ in public venues where they travel and interact throughout their day,” he said. “All they will need to do is put their phone on the table ... the difference is that now, their smartphones will get charged from the table.”


The Duracell Powermat 24-hour power system will be available this fall and will support the iPhone and other leading smartphones.